History suggests Windows 7 launch could boost Mac sales
- Friday, October 16, 2009, 6:14
- Sci-Tech
- 4 comments
Rather than negatively impacting Mac sales, a new report provides evidence that the impending launch of Windows 7 could actually be a boon for Apple.
In a new research note to investors, Brian Marshall with Broadpoint.AmTech looked at the historical trends of new Windows launches and the impact on Mac sales. He found that, if anything, Microsoft’s debuts were a benefit to Apple.
“We have concluded that no negative correlation exists on AAPL’s hardware sales when Microsoft launches a new OS,” Marshall said. “Ironically, we believe new OS launches from MSFT may have acted as a ‘delayed accelerant’ to AAPL’s computing sales. However, we believe AAPL’s success (or failure) in the computing market is largely idiosyncratic (or company-specific) in nature and not dependent on others in the industry.”
First reported by Fortune Brainstorm Tech, the findings show how Mac sales figures have consistently grown every time a new Windows operating system launched over the last 10 years. Mac sales spiked following the debut of Windows 98, Windows 200, Windows XP and Windows Vista.
Marshall said he believes that Apple could double its share of the worldwide computing market over the next five years. That would take the Mac from its current share of roughly 4 percent to 8 percent by the end of 2014.
Apple launched its own operating system in late August, and Snow Leopard got off to a very strong start. Sales of Mac OS X 10.6 have been twice as strong as its predecessor, Leopard, and four times better than Tiger.
Apple is due to report its September quarter results on Monday, Oct. 19. Marshall expects strong earnings from Apple, with 2.8 million Macs, 7 million iPhones and 10 million iPods sold during the frame. If true, those numbers would be in-line with other projections.
“In our view, Apple is ‘THE’ undisputed growth name in tech with numerous catalysts on the horizon (e.g. China iPhone ramp, netbook/tablet launch, etc.) and no business model issues,” he said. “In addition, AAPL is currently benefiting from a positive mix shift (to higher margin iPhones/iPod touches).”
Broadpoint.AmTech has reiterated its buy rating and has a price target of $210 for AAPL stock. – AppleInsider
4 Comments on “History suggests Windows 7 launch could boost Mac sales”
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Nice article, I agree with most of it.
Most modern students of martial arts systems know that long-range fighting (such as kickboxing) isn’t effective against someone with some skill in grappling arts.
For those reasons, clinching moves like elbow strikes are of utmost importance – they’re in the middle between standup striking and full-on grappling, wrestling, or clinch techniques.
However, most of all what I learn from your posts is that I need some more practice. Thanks for writing good articles.
Nice post, I agree with most of it.
Lots of today’s practicioners of martial arts understand that long-range fighting (like kickboxing or boxing) is not effective against someone with knowlege in wrestling or grappling.
For that reason, close-range or clinching techniques like elbow strikes are of utmost importance – they’re in between standup striking and full-scale grappling, wrestling, or clinch fighting and dirty boxing.
But mostly what I’ve come to realize from your posts is that I need to practice more. Thanks.
I think this is better than barbeque. Thanks for writing it.
This is a great resource, thanks for the work you put into it.