TC50: Clicker Wants To Be TV Guide For The Web
- Monday, September 14, 2009, 14:24
- Sci-Tech
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More and more television content is making its way online. But because of different deals by various networks, it’s all over the place. Even the huge sites like Hulu, only skim the surface in showing what is out there. Clicker, a service launching today at TechCrunch50, wants to be the most comprehensive way to find the video content you’re looking for on the web.
While there are no shortage of video search engines out there, Clicker believes its offering is superior because it creates a structured database of programming, organizing shows by things like network, genre, and show name. This type of data not only allows for better search results, but it allows you to browse content without having to do text-based searches, which you probably won’t be doing when television and future web-enabled tablets start to serve up this content. Clicker already has a deal with Boxee.
The goal is really to be the best search engine for video content. Clicker will point you in the direction of whatever you are looking for (and will do embeds if they’re available), but won’t serve up the videos themselves. They will also delve into surfacing content not explicitly produced for television, but is still high quality web video content. But they don’t want to be YouTube, which is cluttered with user-generated content. Clicker is going for a different market.
