Social Media Topic of Upcoming Forum

An Albany, N.Y., social networking company will host a forum this month to help businesses make better use of social media.

The free forum will be held Sept. 22 from 7:30 a.m. to 9:30 a.m. at the Cohoes Music Hall. The forum’s host, iZoca Inc., said the event will help companies discover ways to use social media to communicate and collaborate with colleagues and potential clients as well.

“In addition to traditional marketing, business leaders must now utilize social networking Web sites to stay ahead of their game,” said iZoca president and CEO Jeffrey Goronkin. “At the same time, professionals are struggling to figure out which ones are most effective for their needs.”

Among popular social networking Web sites are Facebook, Twitter and LinkedIn. IZoca, a 2-year-old company, distinguishes itself from other networking sites because members create their own groups.

– BizJournals

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